Modern Mystic
Modern Mystic serves spiritual practitioners and ritualists of every background — people who balance daily rituals with everyday life. Vinn Digital Media helped bring that balance into their marketing.
Starting a paid search program from zero
Modern Mystic had no prior paid search expertise, so Vinn Digital Media built their ads from scratch — protecting the integrity of a distinctive, safety-conscious brand while competing in the crowded cosmetics sector.
A structure built for every stage of the funnel
Vinn Digital Media developed a sharply defined campaign structure split by brand, non-brand, and shopping searches, then retargeted prior buyers and high-intent visitors to move them toward purchase.
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Modern Mystic
Case study
E-Commerce
About
The term “modern mystic” refers to spiritual practitioners and ritualists of all races and sexual orientations who enjoy puppy walks and Netflix binges. Balance is the key, right?
Challenges
Modern Mystic had no prior paid search expertise, thus Vinn Digital Media assisted them in starting from scratch when building their ads. While maintaining the integrity of their distinctive, safety-conscious brand, Modern Mystic also had to compete in the competitive cosmetics sector
Result
VInn Digital Media got right to work, developing a sharply defined campaign structure separated by brand, non-brand, and shopping searches. Retargeting prior buyers, users who spent more time on the site, and other users who were likely to convert helped them draw customers toward the middle and conclusion of the purchase cycle. Vinn Digital Media had the opportunity to look for prospects for development and success because Modern Mystic was free to do new things.
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