The purpose of digital marketing for eCommerce is to reach and engage online audiences, drive traffic to a website, and ultimately increase sales and revenue for an eCommerce business. Digital marketing channels, such as search engines, social media, email, and websites, promote and sell products online, reach target customers, and build brand awareness.

Digital marketing differs from traditional marketing in several ways, including:

• Reach: Digital marketing enables businesses to reach a broader and more targeted audience through the internet and technology.
• Interactivity: Digital marketing offers more interactive and engaging consumer experiences, such as social media, email, and video content.
• Data and Analytics: Digital marketing provides real-time data and analytics that can be used to track and measure the success of marketing campaigns.
• Cost-effectiveness: Digital marketing is often more cost effective than traditional marketing, as it allows for precise targeting and the ability to reach a large audience with a smaller budget.
• Speed and Flexibility: Digital marketing is faster and more flexible than traditional marketing, allowing businesses to respond quickly to market changes and consumer behavior.

In summary, digital marketing offers more opportunities for businesses to reach and engage with their target audience while providing valuable data and insights to inform marketing strategies and optimize results.

1. Retargeting is a digital advertising technique that targets people who have previously visited a website or interacted with a brand online. It uses cookies and tracking technology to serve personalized ads to these individuals as they browse other websites, social media platforms, and other online properties. 

Retargeting can be used for eCommerce marketing to:

• Increase brand awareness: By serving personalized ads to individuals who have interacted with a brand, retargeting helps increase brand awareness and reach a wider audience.
• Drive sales: By serving targeted ads to individuals who have abandoned a shopping cart or shown interest in a product, retargeting can encourage them to complete a purchase.
• Reengage with past customers: Retargeting can also be used to reach out to past customers and encourage them to make repeat purchases.
• Increase the efficiency of ad spending: Retargeting only serves ads to individuals who have already shown an interest in a brand or product, making ad spending more efficient.

Retargeting can be a powerful tool for eCommerce businesses looking to drive sales and increase brand awareness by reaching individuals who have already expressed interest in their products or services.

To measure the success of your digital marketing campaigns for eCommerce, you can track the following key metrics:

• Website Traffic: Track the number of visitors to your website and the sources of that traffic, such as search engines, social media, email, etc.
• Conversion Rates: Track the number of website visitors who complete a desired action, such as making a purchase or filling out a form.
• Average Order Value: Track the average amount spent per order to understand the value of each customer.
• Return on Ad Spend (ROAS): Track the return on investment (ROI) for each marketing campaign by dividing the revenue generated by the cost of the campaign.
• Customer Lifetime Value (CLV): Track the estimated value a customer will bring to a business over their lifetime.
• Engagement Rates: Track engagement rates on social media, email, and other digital channels to understand the effectiveness of each campaign.
• Bounce Rates: Track the percentage of visitors who leave a website after only viewing one page to understand how well a website is engaging visitors.

By tracking these key metrics, you can better understand the impact of your digital marketing campaigns and make data-driven decisions to improve the performance of your eCommerce business.