La Monarc
Case study
E-Commerce
About
La Monarca Bakery needed a strategy way to reach their target audience. They see most of their business from California and small percentage from online & e-commerce channels.
Challenges
Modern Mystic had no prior paid search expertise, thus VInn Digital Media assisted them in starting from scratch when building their ads. While maintaining the integrity of their distinctive, safety-conscious brand, Modern Mystic also had to compete in the competitive cosmetics sector
Result
By examining the change in the product over the search requests from the upper funnel Dynamic Search campaigns, our team was able to pinpoint expansion opportunities. We made sure that the brand tone contributed to the development of the La Monarco’s experience for new customers as the first branded touchpoint for them is innovative. With a targeted audience and geotargeting strategy, we further tapped into product-level search queries at the top of the funnel. Searches and sales increased after “Free Shipping” advertising were introduced into campaigns. The La Monarco website noticed a notable increase in purchases from far-flung states on the East Coast after adding material about free shipping. Utilizing targeted income-based targeting and the addition of fresh in-market audiences on non-brand search advertising, Vinn Digital Media LLP overcome the lack of audience targeting alternatives. Overall, Vinn Digital Media profitably increased La Monarco Bakery’s search market share.
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