Modern Mystic
Case study
E-Commerce
About
Hart Botanicals principle is simple – create products that are naturally and ethically sourced, mainly derived from everyday fruits and flowers designed to heal your skin. These products are gentle, yet effective and proven to deliver great results.
They believe that beauty and health should be inside and out through practices of self-care, self-healing, and self-love and apply holistic principles treat everyone around them. The application of these principles begins with the kindness of the first Sutra: “Recognize that the other person is you.”
Challenges
Hart Botanicals needed an action plan to increase their presence in the beauty market and a strategy to reach their target audience from E-Commerce & Online channels.
Result
In collaboration with the Vinn Digital team, HartBotanical implemented Paid Social to their mix of channels in order to expand their customer base and increase brand recognition. In addition to creating lookalike audiences to attract new clients, the Vinn Digital Media team concentrated on using remarketing to target its most devoted clients. The team started experimenting with numerous ad formats, such as collection advertisements, as well as original photos and language for Facebook and Instagram ads to find the most effective strategy for attracting HartBotanicals’ newest potential clients. Finally, for more effective prospecting, we combined data from Paid Social and Paid Search channels. This freed up funding for lower-funnel efforts aimed at high-value clients that are more conversion-focused. Vinn Digital Media was able to achieve significant results for Hart Botanical by utilizing both channels, leveraging data, and learnings.
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